The Awards

SHAPRE WHAT MATTERS

For more sustainable solutions and forward-looking concepts

Since 2013, the international Green Product Award and the Green Concept Award have been recognizing outstanding sustainable products, services, and forward-looking concepts. The awards, seals, and certificates are granted based on transparent criteria and an independent expert evaluation by a panel of experts. This provides credible recognition and strengthens a company’s positioning with customers in Germany and on international markets. Our general award presentation offers a concise overview of the awards, the process, and the benefits.

Who can apply?

  • Established companies, brands, manufacturers, service providers, …
  • Start-ups, small companies, collectives, NGOs, …
  • Students or graduates can enter the Green Concept Award

 



Why Enter?

For All Submitters

  • Formal review of submissions for completeness and compliance with eligibility requirements prior to the jury's evaluation
  • Early-Bird Special: 30% discount on the Product Compliance Check-Up for EmpCo
For qualified participants
  • Personalized, point-based feedback from the international expert jury
For finalists and winners (Finalist Package)
  • Digital certificate and online profile in the >> Project Gallery
  • Right to use the Finalist or Winner seal for the project listed on the certificate in accordance with the GPA Seal Usage Guidelines
  • For Early Bird and Regular Bird participants: Participation in the public vote, which reaches approximately one million people interested in sustainability each year and generates about 50,000 votes
  • Additional visibility through website features, press coverage, social media, and exhibitions
  • Opportunity for publication in the >> Green Trend Book
  • Networking opportunities during the awards ceremony


Categories

Submissions are accepted in 14 categories.
Each category distinguishes:

  • Best Product (established company)
  • Best Product (start-up)
  • Best Concept (via the Green Concept Award)
Check the category page links below to find your own category and explore last round’s finalists and winners.


Award Process

How to Participate

  • 1. Create a profile
    Register in the submission portal and create your personal or company profile.
  • 2. Submit your project
    Present your market-ready product or service for the Green Product Award – or your concept that is not yet available on the market for the Green Concept Award.
  • 3. Formal review
    We review your submission for completeness and compliance with the participation requirements before it is admitted to the selection process.
  • 4. Qualification as a finalist
    The submitted projects are assessed according to the published criteria. Projects that meet the required conditions are granted finalist status.
  • 5. Public vote and jury evaluation
    Qualified Early Bird and Regular Bird submissions may take part in the public vote. At the same time, the international expert jury evaluates the projects according to the published criteria and scoring system.
  • 6. Receive feedback and a certificate
    Finalists and winners receive a digital certificate as well as individual, points-based jury feedback.
  • 7. Award and communication
    The winners are announced during the award ceremony. The awarded label may be used within the scope and time period specified on the certificate.


Expertise in Design, Sustainability, and the Market

The International Expert Jury

An international jury of experts in the fields of product development, design, sustainability, materials, research, communication, and marketing evaluates the submissions based on transparent and publicly available >> criteria. An overview is available on the >> jury page


Green Product Award

Schedule 2026/27

17 September 2026 Early Bird Deadline (30% discount for Product Compliance Check-up for EmpCo included)
17 November 2026 Regular Bird submission deadline
8 December 2026 Announcement of the preliminary finalists and start of the public vote

17 January 2027 Final submission deadline and end of public voting
17 February 2027 Announcement of all finalists
End of March 2027 Awards ceremony in Berlin

Those who submit their applications early not only benefit from additional terms and conditions, but also have more time to prepare their communications and plan any next steps.


Fees

Students and graduates within 6 months can apply for the Green Concept Award free of charge. For all other participants a submission fee of €450 applies. For established companies, a Finalist Package fee of €1,450 applies upon successful qualification. Both prices are exclusive of VAT. The Finalist Package includes services such as the digital certificate, personalized feedback from the jury, the online profile, and—subject to the applicable rules—the use of the finalist seal.


Criteria & Submission

Evaluation is based on the following criteria: Overall, Approach, Elaboration, Impact, Market, Design, Innovation, Sustainability. The jury evaluates the projects based on the information and supporting documentation submitted. Sustainability claims should therefore be specific, clearly defined, and supported by verifiable evidence. The complete criteria, scoring system, and requirements for supporting documentation can be found on the page >> Criteria and Scoring System.

Ready to submit?
Use the >> Submission Guidelines to prepare your project in a structured manner. You can then create your profile and upload your documents directly to the portal. >> Register now

If you have any questions, you can reach our team at service@gp-award.com.

A credible award with a clearly defined scope

The Green Product Award certification system is operated by White Lobster GmbH & Co. KG. Green Future Club gUG is a legally independent and autonomous assessment and certification body. It coordinates the expert evaluation and monitors compliance with the published Scheme Rules.

The Green Product Award label is awarded exclusively to the specific product, service or process that has been evaluated. The precise scope and period of validity are stated on the respective certificate.

Use of the label is subject to the GPA Seal Usage Guidelines. These regulate, among other things:
  • the permitted areas of use,
  • the connection to the awarded project,
  • the required evidence,
  • the monitoring of label use, and
  • possible corrective measures, suspension or withdrawal.
The Green Product Award label does not constitute a general certification of the entire company and does not automatically apply to other products, product variants or services. It also does not confirm general legal compliance.

Green Concept Award

The Green Concept Award label recognises a concept at the stage of development at which it was evaluated. It does not constitute market certification of a product subsequently developed from the concept.

If the concept is developed into a market-ready product or service, a new submission to the Green Product Award is required for a product-related distinction.

Audience Award and Editor’s Choice

The Audience Award and Editor’s Choice are additional award recognitions. They may be communicated as distinctions received, but they do not constitute independent product certification or confirmation of the sustainability of an entire company.

More for Your Submission and/or Your Team

Submission Review: Criteria-based feedback to optimize your submission before submission

Green Trend Book: International examples and developments in sustainable design and product innovation

Product Claims Check-up for EmpCo: Structured review of your product communication and supporting documentation

Normina: Practice-oriented courses on new EU product requirements for companies and universities

>> Learn more about our services